
FORE:In the town is the tomb of the Ranee Sipri: walls of lace, balconies of brocade carved in stone. Opposite this mausoleum are an open mosque and two minarets as slim as sapling pines, wrought with arabesques as fine as carved ivory. There are lamps carved in relief on the walls, each hung by chains under-cut in stone with Chinese elaboration; and this lamp is everywhere repeatedon the mosque, on the tomb, and on the base of the minarets. The building, which has the faintly russet tone of old parchment, when seen in the glow of sunset takes a hue of ruby gold that is almost diaphanous, as filmy as embroidered gauze.A tonga arrived just as we drove up, bringing an English official, travelling in his own carriage; gaiters, shooting jacket, a switch in his hand. He seated himself outside the bungalow in a cane chair, close by mine. Out of a case that was brought before him a hatchet and a pistol were unpacked, documentary evidence of the crime into which he was to inquire.
Published Aug 30.
TWO:In the street of native shops the possible purchaser is attacked by storm, every voice yelps out prices. The dealers scrambled into my carriage with a whole catalogue of bargains poured out in a mixed lingo, and with such overpowering insistence that I had to fly. An electric tram-car, provided with a loud bell that rings without ceasing, runs through the suburbs, a dirty swarming quarter[Pg 140] where the streets are alive with naked children, fowls and pigs wallowing in heaps of filth and the mud made by watering the road.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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